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Dieter Rams: As Little Design as Possible Sophie Lovell
Publisher: Phaidon Press, Incorporated

Current technological development keeps offering new chances for innovative solutions. Dieter Rams is the famous designer behind the Braun products and, from what I recently learned, also the Vitsoe furniture. There you will find the Braun product line circa 1963. Good design is thorough down to the last detail. Dieter Rams: Ten commandments on design. DIETER RAMS: AS LITTLE DESIGN A POSSIBLE. Open Dieter Rams: As Little Design as Possible. I would buy any one of those products today, save the cameras, were they sold in stores. If there is a god amongst product designers, Dieter Rams is most certainly that figure. Good design is environmentally friendly. If you design anything, clothes, pages, websites, rooms, industrial objects, you will find inspiration in this monograph. Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design' – Dieter Rams. Good design is as little design as possible. It does not copy existing product forms, nor does it produce any kind of novelty just for the sake of it. San Francisco architect writes about Mock/Wallace Architects, architecture, design, remodelling, San Francisco, food, travel, restaurants. The essence of innovation must be clearly seen in all of a product's functions.